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About Us

Established in 2004, we are a small business based on the picturesque North Norfolk coast, we produce the famous I’d Rather Be range of quality fine bone china mugs, with over 3,000 different titles and counting, we think there’s a mug for every occasion and everyone!

We supply mugs throughout the UK and beyond, to independent gift shops, hotels, garden centres and other businesses.

All our mugs are made to order, and are designed and produced in the UK.

We also offer a range of UK made gift products, including Coasters, Magnets, Linens and Dog Bowls.